It’s easy to sit there and feel frustrated that another business ranks higher than yours. There are a few reasons why many small businesses don’t rank as highly on Google.
Specialist Resources and Knowledge
The first reason small businesses struggle to show up in a search result is a lack of specialist resources and knowledge.
There’s no hiding from the fact that those who own and work for small businesses have to wear many hats and carry out multiple different tasks in their day to day jobs. This means many small businesses often lack dedicated marketing resources or those who have built up the skills that are needed to successfully rank a website on Google.
Another key issue faced by small businesses is that their marketing budgets are often small, even when relative to their revenue.
If there are not the financial resources available to hire a full-time in-house marketing team, a specialist, or an agency to handle the business’s SEO, then you’ll find it more difficult to perform well on local directories and search results.
The other main issue faced by small businesses and the reason why their SEO is often neglected is time. Even when a business owner knows that there are things that they could do themselves to see their website rank higher on Google, a lack of time often gets in the way.
If time can be made for a good small business SEO strategy, there are plenty of resources available to help you increase your website’s visibility.
Source Credit : Semrush- Leading SEO Tool